Storage Chiswick Privacy Policy
This Privacy Policy explains how Storage Chiswick collects, uses, stores and protects personal data relating to our customers and prospective customers in the Storage Chiswick service area. It is intended to comply with the UK General Data Protection Regulation and the Data Protection Act 2018, as well as the EU General Data Protection Regulation where applicable.
This Privacy Policy applies to all Storage Chiswick customers and anyone who contacts us, uses our services, visits our premises, or interacts with us in the Storage Chiswick area, whether as an individual or on behalf of a business.
Data Controller
Storage Chiswick is the data controller in respect of personal data collected and processed in connection with our self storage and related services. This means we decide how and why your personal data is used.
What Personal Data We Collect
We may collect and process the following categories of personal data, depending on how you interact with us:
Identification and contact details: name, postal address, billing address, contact address, date of birth, and other identification information you provide when enquiring about or signing up for storage.
Contact and communication details: email address, communication preferences and records of correspondence with you, including enquiries, quotes, bookings and support requests.
Contract and account information: storage unit details, contract start and end dates, lease or licence information, payment history, direct debit and standing order instructions, account notes and service-related information.
Financial and payment information: payment card details or bank account details provided for processing payments, payment authorisations and related transaction data. Card and bank details are processed securely via our payment service providers.
Security and access information: CCTV footage at our premises, access logs, vehicle registration numbers where provided for site access control, access codes or fob identifiers linked to your account, and records relating to incidents or investigations on site.
Marketing and preference information: your preferences for receiving marketing communications, responses to surveys or feedback forms, and information about services you may be interested in based on your interactions with us.
Website and usage information: technical information and usage data collected when you visit our website, such as pages visited, time spent on the site, and basic device or browser information, to help us improve our services.
How We Collect Your Personal Data
We collect personal data in a number of ways, including:
When you contact us by phone, in person, by post or through our website to make an enquiry, request a quote, or enter into a storage agreement.
When you sign a storage contract or related agreement with us, or open an account for our services.
When you make a payment or update your payment details with us, either directly or via our payment processors.
When you visit our premises, including through CCTV systems and access control systems used for security and safety.
When you respond to marketing communications, surveys, feedback requests or participate in promotions.
When you use our website, through cookies and similar technologies, subject to your browser and cookie settings.
Lawful Basis For Processing
We rely on the following lawful bases under data protection law for processing your personal data:
Contract: to take steps at your request before entering into a contract, and to perform our contract with you. This includes setting up and managing your storage agreement, taking payments, providing access to your storage unit, and communicating with you about your account.
Legal obligation: to comply with legal and regulatory requirements, such as financial record keeping, tax rules, anti money laundering obligations, and obligations relating to safety, security and insurance.
Legitimate interests: to pursue our legitimate business interests, provided your rights and freedoms are not overridden. This includes ensuring site security, preventing and detecting crime, managing and improving our services, handling enquiries and complaints, and sending limited service related messages and relevant marketing to existing customers.
Consent: where required by law, we will obtain your consent before sending certain marketing communications or before using certain cookies or similar technologies. You can withdraw your consent at any time.
How We Use Your Personal Data
We may use your personal data for the following purposes:
To provide storage and related services, including setting up your account, confirming bookings, processing payments, administering your contract, and managing any additional services you request.
To maintain the security and safety of our premises, customers, staff and property, using CCTV, access controls, visitor management and incident reporting.
To manage our relationship with you, including responding to enquiries, notifying you of important changes to your contract or our terms, and handling feedback or complaints.
To send you service messages, reminders about payments or renewals, and information relevant to the operation of your storage unit or account.
To carry out internal record keeping, auditing, billing, accounting and business planning.
To send you marketing communications about services that may be of interest to you, where we are permitted to do so by law or where you have given consent. You may opt out of marketing communications at any time.
To improve our services, premises, website and customer experience, including through analysis of how our services are used.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, and to meet legal, accounting or reporting requirements.
In general, we keep customer account and contract records for a period after the end of your storage agreement, to comply with legal obligations and to resolve any disputes. Financial and transactional records are kept for the period required by law for tax and accounting purposes.
CCTV footage and access logs are typically kept for a limited period, which is determined by security and operational needs, unless a longer retention period is required in connection with an incident, investigation or legal claim.
Marketing data is retained for as long as you remain an active customer or prospect and have not opted out of marketing communications, subject to periodic review. Where you withdraw consent or opt out, we retain minimal information necessary to ensure that your preferences are respected in the future.
Data Processors And Third Parties
We may share your personal data with carefully selected third parties who act as data processors on our behalf. These processors are engaged to provide services such as payment processing, customer relationship management, accounting systems, IT hosting, security and CCTV maintenance, and document storage.
All processors are required to process personal data only in accordance with our instructions, to keep it secure, and to comply with applicable data protection laws. They are not permitted to use your personal data for their own purposes.
We may also share personal data with other third parties where necessary, including insurers, professional advisers, law enforcement bodies, regulators or courts, where we are required to do so by law or where it is necessary to protect our rights, property or safety or that of our customers and staff.
Your personal data is generally stored and processed within the United Kingdom or the European Economic Area. If we ever transfer personal data to a country outside of these areas, we will ensure that appropriate safeguards are in place to protect your data in accordance with data protection law.
Your Data Protection Rights
Under data protection law, you have a number of rights in relation to your personal data. These rights apply to all Storage Chiswick customers and individuals whose data we process in the Storage Chiswick area, subject to certain limitations and exemptions.
Right of access: you can request confirmation of whether we process your personal data and obtain a copy of the data we hold about you, together with certain information about how we use it.
Right to rectification: you can ask us to correct or complete any inaccurate or incomplete personal data we hold about you.
Right to erasure: in certain circumstances, you can request that we delete your personal data, for example where it is no longer needed for the purposes for which it was collected or where you withdraw consent and there is no other lawful basis for processing.
Right to restriction of processing: you can ask us to restrict the use of your personal data in certain circumstances, such as while we verify its accuracy or consider an objection you have raised.
Right to data portability: in some cases, you have the right to receive personal data you have provided to us in a structured, commonly used and machine readable format, and to request that this is transmitted to another controller.
Right to object: you can object at any time to the processing of your personal data for direct marketing purposes. You may also object to certain other processing based on our legitimate interests, on grounds relating to your particular situation.
Rights in relation to automated decision making and profiling: you have rights in relation to decisions made solely by automated means that significantly affect you. Storage Chiswick does not typically carry out such automated decision making in connection with our storage services.
You also have the right to lodge a complaint with the relevant data protection authority if you believe that your rights have been infringed. We encourage you to contact us first so that we can address your concerns directly.
Marketing Communications
We may send you marketing communications about Storage Chiswick services that are similar to those you have already purchased or enquired about, using the contact details you have provided, where the law permits us to do so. You can opt out of receiving marketing communications at any time by using the unsubscribe option in our communications or by contacting us directly.
Security Of Your Data
We take appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures include restricted access controls, secure storage, staff training, and the use of reputable service providers for IT and payment processing. While we take reasonable steps to protect your personal data, no system can be guaranteed to be completely secure.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or for other operational reasons. The updated version will be made available at our premises or on our website, and the date of the latest update will be indicated. We encourage you to review this Privacy Policy periodically.
